Six chapters, one life
My early childhood was a story of complexity. My sisters and I grew up holding each other up through our mental health struggles, and that bond taught me how to listen closely.
Years later, as a perfumer and a mother, I began putting those lessons into words, and the six chapters of this story began.
“I believe a scent can change everything”
What Tracy Offers
Innovation
01
Story Telling
Tracy Pepe has never been afraid to share her story. From the challenges of mental health to building businesses, advocating for change and finding the courage to start over, Tracy brings a lifetime of real experiences to the stage.
As a TEDx speaker, author and passionate community advocate, she believes the most powerful stories are the ones that make us think, laugh, question and sometimes see life a little differently.
Whether speaking at conferences, corporate events or community gatherings, Tracy delivers one simple message: Our experiences shape us, but they don't have to define what comes next.
02
Olfactive Science
The Power of Smell. Connecting Memories, Wellness and Human Experience.
Through My Nose Initiative Inc., Tracy Pepe brings over 35 years of experience as a perfumer, educator and olfactive science advocate to explore the powerful connection between smell, memory, cognition and emotional well-being. Her work goes beyond creating fragrances, focusing on how our sense of smell influences everyday life, particularly in aging, dementia care and sensory health. Through education, research-informed programming and innovative sensory experiences, Tracy is changing how we understand, value and use our sense of smell to improve quality of life.
03
Business Consulting
Tracy Pepe brings over 35 years of entrepreneurial experience, creative innovation, brand development and business leadership to the table. As a perfumer, author, speaker and founder of multiple ventures, Tracy understands what it takes to turn an idea into a business, navigate challenges and recognize new opportunities. Her approach combines strategic thinking, sensory branding, storytelling and practical business insight. No textbook theories — just real experience, honest conversations and creative solutions that help businesses grow, evolve and stand apart.
